宋书玉：白酒行业库存高企正在缓解

Group 1 - The core viewpoint of the article is that Wuliangye Group is positioning 2026 as the "Year of Marketing Innovation," focusing on enhancing brand value and improving market performance through a structured marketing strategy [2] - Wuliangye's marketing strategy includes "one core" which is to continuously enhance brand value, "three reinforcements" focusing on marketing transformation, market strategies, and execution capabilities, and "two goals" aimed at promoting high-quality market activity and increasing market share [2] - The company reported a significant increase in its banquet market performance, with a bottle scanning rate rising to 59% and banquet activities growing by over 20% year-on-year [2] Group 2 - The China Alcoholic Drinks Association's chairman, Song Shuyu, highlighted four major issues currently affecting the liquor industry, including the optimization of production capacity and the reduction of low-quality production [3] - Inventory levels are improving as major liquor companies adjust their market release schedules to alleviate inventory pressure, showing significant results in inventory digestion [3] - The price inversion of famous liquor is stabilizing, with supply and demand dynamics playing a crucial role in maintaining price stability [4] - The recovery of consumption scenarios is an irreversible trend, supported by consumption promotion strategies from both central and local governments [4] - The underlying logic of long-term industry development remains unchanged, with continued confidence and expectations from capital market investors in the liquor sector [4]