【数说经济】城乡联动做活乡村消费大文章

Group 1 - The core viewpoint of the articles highlights the growing significance of rural consumption in China, driven by increased farmer income and improved social security, leading to a notable rise in consumption capabilities and willingness [2][3] - Rural consumption has shown a consistent growth rate higher than urban consumption, with rural retail sales increasing by 2.8% year-on-year compared to urban sales growth of 1.0% in November [2] - By the end of 2024, China's rural population is projected to be approximately 465 million, representing 33% of the total population, indicating a substantial market potential [2] Group 2 - Digital transformation is injecting strong momentum into rural consumption, with mobile phones becoming essential tools and live streaming emerging as a new method for agricultural promotion [3] - The rural market is experiencing a shift from survival-based consumption to development-oriented consumption, with increasing demand for appliances, smartphones, and services in culture, tourism, education, and health [2][3] - There are significant regional differences in rural consumption, with eastern coastal areas nearing urban consumption levels while central and western regions still have considerable room for growth [3] Group 3 - To unlock rural consumption potential, it is essential to strengthen county economies and develop local industries, creating more job opportunities that allow farmers to remain connected to their communities [4] - Enhancing the rural consumption environment is critical, with over 2,100 county-level logistics centers and more than 340,000 village-level logistics service stations established during the 14th Five-Year Plan [5] - Cultural elements from rural areas can be transformed into unique consumer attractions, such as traditional festivals and local crafts, which can drive consumption when creatively marketed [5]