广州游戏，如何“造”出全球爆款？

Core Insights - Guangzhou's digital cultural industry is experiencing significant growth, highlighted by the success of local game developer Kuro Game, which won the "Player's Voice" award at the TGA, showcasing China's original gaming power [1][3] - The city is set to host major cultural events, including the China Digital Entertainment Industry Conference and the 2025 Guangzhou Cultural Industry Trade Fair, indicating a robust cultural ecosystem [1][3] - A new policy to support the gaming and esports industry is expected to be introduced, reflecting Guangzhou's proactive approach to embracing digital transformation [1][15] Industry Performance - Kuro Game, founded in 2014, has evolved into a "unicorn" with capabilities in original game development and global distribution, exemplifying the growth of Guangzhou's gaming industry [2][3] - The gaming industry in Guangzhou is projected to exceed 140 billion yuan in total revenue in 2024, with a year-on-year growth of over 10%, accounting for more than 40% of the national market share [6] - The city is home to 28 companies in the top 100 mini-game enterprises in China, leading the nation in this sector [5][6] Competitive Landscape - Guangzhou's gaming industry benefits from a deep-rooted ecosystem, with a complete industrial chain and a vibrant innovation environment, contributing to its status as a national leader [8][9] - The "Game First Street" in Tianhe, known for its concentration of gaming companies, has played a crucial role in the industry's development, housing major players like NetEase and Kuro Game [9][11] - The industry is expanding from a single street to a city-wide ecosystem, with new hubs like the Guangzhou Game Valley and digital economy clusters emerging [11] Policy Support - The introduction of the "18 Measures to Support the Gaming and Esports Industry" marks a significant shift towards systematic cultivation of the industry, providing clear direction for enterprises and talent [15][17] - The establishment of the Guangzhou Game Industry Service Center aims to enhance the quality of the gaming ecosystem and facilitate high-quality development through improved services [18]