无限极姚宏睿：场景化重构健康生态，引领行业跨界增长新范式

Core Insights - The health industry is witnessing a shift from passive consumption of products to active pursuit of a healthy lifestyle, with consumers seeking comprehensive solutions that address specific scenarios rather than just low-cost basic health products [1][4] - Infinite's Vice President and Chief Marketing Officer, Yao Hongrui, emphasized the importance of scenario-based brand innovation in the anti-aging market, highlighting the need for brands to understand real consumer needs through extensive research [2][4] Group 1: Consumer Trends - Consumers are no longer satisfied with merely "returning to youth" narratives; they desire to maintain vitality in real-life scenarios such as family time and social gatherings [2] - The core logic of health consumption is evolving from "treating diseases" to "nurturing oneself," indicating a shift towards holistic self-care [1][4] Group 2: Brand Innovation - Infinite has established a joint laboratory with the University of Cambridge to develop evidence-based anti-aging solutions, conducting over 600 scientific validations and 190 real-person tests [2] - The brand's product offerings, such as the "Revitalization Combination," are designed based on traditional Chinese medicine principles and modern scientific formulations, focusing on internal balance and external beauty [2] Group 3: Marketing Strategies - The brand promotes a "New Balanceism" initiative, integrating physical and lifestyle balance through engaging offline activities that combine Eastern aesthetics and life sciences [3] - A strong private domain ecosystem is being developed to shift communication from one-way output to value co-creation, fostering a community where users share health experiences and support each other [3] Group 4: Future Directions - The health industry is transitioning from a one-way product delivery model to a deeper scenario-building approach, requiring brands to evolve from value providers to co-creators of lifestyle [4] - Infinite aims to focus on scenario-based solutions and build a warm brand community to gain consumer trust and loyalty, contributing to the overall growth of the health industry [4]