长白山提质增效重回报 与投资者共享发展成果

Core Viewpoint - The announcement by Changbai Mountain (603099) regarding the "Quality Improvement and Efficiency Enhancement Action Plan for 2025-2026" aims to enhance operational efficiency and strengthen core competitiveness, sharing development results with investors through steady performance growth and active shareholder returns [2] Group 1: Strategic Framework - The action plan focuses on high-quality development, emphasizing the dual drive of "internal value enhancement" and "market value realization" to achieve stable operations and a reasonable reflection of market value [3] - In 2023, the company achieved a revenue of 620.43 million yuan and a net profit of 138.06 million yuan, benefiting from both summer and winter peak seasons [3] - The stock price increased from 10.74 yuan at the beginning of 2023 to a peak of 60.67 yuan in 2024, stabilizing at historical highs [3] Group 2: Development Goals - The core goal of the action plan is to build a world-class ecological tourism destination, leveraging the company's unique resources such as high-quality snow and volcanic hot springs [4] - Five action directions are proposed to transition tourism from "recovery" to "high-quality growth," including enhancing core competitiveness, improving scenic area management, promoting regional integration, diversifying business models, and continuous brand marketing [5] Group 3: Tourism Innovation - New tourism projects for the winter season have been introduced, with visitor numbers at various attractions increasing significantly, such as a 323% increase at Nanshan Ski Resort [6] - The opening of the "Lujiao Village" on December 27, 2023, aims to create a new family-friendly vacation destination [6] - Improved transportation, such as the opening of the Shenbai High-speed Railway, is expected to enhance visitor flow, making travel to Changbai Mountain more accessible [6] Group 4: Future Projects - The second phase of the Changbai Mountain Volcano Hot Spring project is expected to be completed by 2025, with an estimated annual revenue of 120 million yuan and a net profit of 33.13 million yuan [7] - This project will integrate various resources and focus on year-round operations, complementing the winter tourism segment [7]