“守住一居室330万元”！北京二手房市场现“保价联盟”，但有房源275万元成交

Core Viewpoint - The emergence of a "price protection alliance" among homeowners in Beijing's real estate market, particularly in the Liulangzhuang area, aims to maintain property values amidst declining prices and increased urgency to sell [1][6][16]. Group 1: Price Protection Alliance - Homeowners in Liulangzhuang have formed a "price protection alliance" to prevent selling below market value, with a specific focus on maintaining a price floor of 3.3 million yuan for one-bedroom apartments [1][6]. - A letter from homeowners emphasizes the importance of preserving property values for future generations, citing the stability of local schools and businesses as key factors in maintaining demand [6][8]. - Despite the alliance's intentions, many homeowners have already lowered their asking prices significantly, with some properties listed below the desired price threshold [7][16]. Group 2: Market Conditions and Trends - The average listing price for properties in the Liulangzhuang area has seen a decline, with specific examples showing reductions from 410 million yuan to 385 million yuan for a 47-square-meter unit over a few months [7][16]. - The overall real estate market in Beijing is experiencing a downturn, with second-hand housing prices averaging around 6.5 million yuan per square meter, reflecting a 1.44% month-on-month decrease and a 6.08% year-on-year decrease [25]. - The competitive landscape is further complicated by new high-end developments in the vicinity, which are exerting downward pressure on prices in established communities like Liulangzhuang and Xiangshuwan [24]. Group 3: Community Initiatives - The Xiangshuwan project has also issued a letter encouraging homeowners to list their properties rationally and avoid extreme price cuts that could destabilize the market [8][10]. - The letter outlines five key initiatives aimed at maintaining community value, including enhancing property management and fostering a positive community image to attract potential buyers [10][12]. - Homeowners are urged to collaborate in maintaining property values, emphasizing that community actions significantly influence market perceptions and pricing stability [12][16].