魏宏丞“接班”康师傅CEO：他负责的饮品业务下滑中丨消费参考

Group 1 - The core point of the article is the announcement of a leadership transition at Master Kong, with the current CEO Chen Yingrang set to retire in 2026, and Wei Hongcheng appointed as the new CEO effective January 1, 2026 [1][2][6] - Wei Hongcheng, aged 43, has been with Master Kong for 10 years and has held various positions, including Chairman of Master Kong Beverages since 2019, where he has led strategic decisions resulting in steady revenue and profit growth [2][3] - Master Kong is undergoing a transformation towards becoming a high-quality, full-category beverage company under Wei Hongcheng's leadership [3] Group 2 - Master Kong's beverage business is currently facing challenges, with a reported revenue decline of 2.6% year-on-year to 26.359 billion yuan in the first half of 2025 [4] - Specific declines include a 6.3% drop in tea beverage revenue to 10.67 billion yuan, a 6.0% drop in water sales to 2.377 billion yuan, and a 13.0% drop in juice sales to 2.956 billion yuan, while carbonated and other beverages saw a 6.3% increase to 10.256 billion yuan [4] - In contrast, Nongfu Spring's beverage business experienced an 18.6% revenue growth to 16.18 billion yuan during the same period, highlighting a significant performance disparity [4] Group 3 - Factors contributing to Master Kong's performance disparity with Nongfu Spring include a shift in consumer demand for sugary tea products and a reduction in the number of marketing distributors from 67,215 to 63,806 [5] - Additionally, price increases in Master Kong's beverage products, such as the 1L iced tea, may have negatively impacted sales, with reports of a 33% drop in sales from some retailers [5] - Despite these challenges, Master Kong remains optimistic about its beverage business, citing a continuous expansion of its product matrix and the expectation of increased contributions from new products [5][6]