魏宏丞“接班”康师傅CEO：他负责的饮品业务下滑中

Group 1 - The core point of the article is the leadership transition at Master Kong, with the announcement of a new CEO, Wei Hongcheng, who will take over from the current CEO, Chen Yingrang, in 2026 [1][4] - Wei Hongcheng, aged 43, has been with Master Kong for 10 years and has held various positions, including Chairman of Master Kong Beverages since 2019, where he has contributed to steady revenue and profit growth [1][2] - Master Kong is undergoing a transformation towards becoming a high-quality, full-category beverage company, although its beverage business is currently facing challenges, with a 2.6% year-on-year decline in beverage revenue to 26.359 billion yuan in the first half of 2025 [2][3] Group 2 - The decline in Master Kong's beverage revenue is attributed to several factors, including a shift in consumer demand for sugary tea, a reduction in the number of marketing distributors, and price increases affecting sales [3] - In contrast, Nongfu Spring's beverage business saw an 18.6% year-on-year revenue increase to 16.18 billion yuan during the same period, highlighting a significant performance gap between the two companies [2][3] - Master Kong remains optimistic about its beverage business, expecting continued growth from new product contributions and a richer product matrix [3]