北京东城非遗焕新有妙招

Core Insights - The "Intangible Cultural Heritage Renewal Plan" in Beijing's Dongcheng District aims to integrate traditional craftsmanship with modern aesthetics, promoting cultural products and experiences that resonate with contemporary consumers [1][2] Group 1: Project Implementation and Impact - Over the past three years, the "Intangible Cultural Heritage Renewal Plan" has invested over 5 million yuan to support 114 projects, leading to significant outcomes [2] - The plan has enhanced innovation vitality, allowing ancient techniques to find modern expressions, and increased cultural influence through digital technology and immersive experiences [2] - The development model has innovated by deeply integrating intangible heritage with various sectors such as culture, tourism, commerce, and education [2] Group 2: Collaborative Efforts and Future Directions - Dongcheng District has established an innovative development platform that fosters deep integration of intangible heritage with commercial and tourism industries [2] - A recent resource matching event led by the Dongcheng Cultural and Tourism Bureau facilitated collaboration between over 50 intangible heritage projects and demand institutions, exploring innovative applications in consumer upgrades and brand building [2] - The focus is on precise policy guidance, professional market operations, and practical innovation transformation to ensure that intangible heritage meets modern lifestyle needs [3]