1.72亿人！11月炒股软件流量回暖，14家用户数破600万

Core Insights - The core viewpoint of the articles indicates a mixed performance in the securities app market, with a slight month-on-month increase in active users but a year-on-year decline, reflecting a cautious investor sentiment amid market fluctuations [1][5][10]. User Activity Trends - In November 2025, the total number of active users for securities apps reached approximately 172 million, marking a month-on-month increase of 2.06% but a year-on-year decrease of 3.20% [1][4]. - The A-share market experienced volatility in November, leading to a decline in overall trading activity compared to the same period last year, with daily average trading volume dropping to 1.90 trillion yuan, down 11.21% from October [3][5]. - Despite the overall decline in user activity, new account openings remained stable, with 2.38 million new accounts opened in November, a 3% increase from October [3][5]. App Performance - Among third-party securities apps, Tonghuashun led with over 36.31 million active users, followed by Dongfang Caifu and Dazhihui with over 17.70 million and 12.63 million users, respectively [8][10]. - In the brokerage self-operated app sector, Huatai's Zhangle Wealth App maintained over 11.81 million active users, while Guotai Haitong's Junhong App returned to the million-user mark [7][10]. - Only two brokerage apps, Xingye Securities' Youlibao and Guojin's Commission Bao, saw year-on-year growth exceeding 10%, attributed to their effective user engagement strategies [10]. AI Integration in Securities Apps - The integration of artificial intelligence (AI) is reshaping the service model in the securities industry, with a shift from feature-heavy apps to those focusing on deep integration and human-machine collaboration [1][12]. - Major brokerage firms are accelerating their AI application strategies, with notable upgrades such as Guotai Haitong's Lingxi App 2.0 and Huatai's AI Zhangle, which have undergone multiple iterations to enhance user experience and trading assistance [12][13]. - The industry is moving towards providing personalized investment advisory services through AI, emphasizing the importance of user engagement and addressing investment pain points [10][14].