中国AR专利战烧向海外，VITURE Pro在德国被禁售｜独家

Core Viewpoint - Chinese brands are leading in the AI+AR wave, holding four out of the top five positions in sales and continuously innovating in technology. However, the overseas market presents different challenges due to varying policies and patent requirements, necessitating a more cautious approach when expanding internationally [1]. Group 1: Legal Issues - The AR glasses brand VITURE's product, VITURE Pro, has been banned from sale in Germany due to infringement of a European patent held by another Chinese AR brand, XREAL. This marks the first substantial "ban" in the XR industry due to core technology patent infringement [3][5]. - The Munich District Court issued a temporary injunction against VITURE's Hong Kong distributor, Eden Future HK Limited, prohibiting the sale, marketing, or import of the infringing products in Germany [6]. Group 2: Market Impact - VITURE Pro has been removed from nine EU Amazon sites, including Germany, France, Italy, and Spain, following the court's ruling. Despite this, VITURE's other products, such as the Luma series, remain available on Amazon [3][5]. - VITURE, founded in 2021, has achieved significant market presence, ranking among the top five global brands in Q3, with notable sales in the US, Japan, and Germany. The company completed a total of $100 million in additional Series B financing in September [14]. - The ban on VITURE Pro is likely to impact the company's further expansion in the European market, which has seen a 106.5% growth rate in Q3, making it a key area for investment [14].