四年卖出600万辆，比亚迪海洋网用实力领跑行业速度

Core Viewpoint - BYD's Ocean Network has achieved a remarkable milestone of over 6 million cumulative sales in just four years, demonstrating the rapid growth and acceptance of Chinese electric vehicle brands in the global market [1][3][19] Sales Growth - The Ocean Network's sales trajectory has been extraordinary, starting from 60,000 units in 2021, soaring to 700,000 units in 2022 (over 10 times growth), and reaching 1.38 million units in 2023, with projections of over 2 million units in 2025 [5][19] - The brand completed a journey that typically takes traditional joint venture car manufacturers 15 years in just four years, showcasing its rapid market penetration and consumer trust [3][5] Technological and Supply Chain Advantages - The success of the Ocean Network is attributed to BYD's robust technological framework and comprehensive supply chain, which allows for rapid product iteration and market responsiveness [7][10] - BYD's self-developed battery, motor, and control systems provide a solid performance foundation for Ocean Network products, enhancing safety and efficiency [10][12] - The vertical integration of BYD's supply chain reduces risks and costs, enabling competitive pricing while maintaining product quality [10][12] Market Impact and Competitive Landscape - The Ocean Network's growth has redefined the competitive landscape of the electric vehicle market, shifting consumer perceptions and establishing a strong presence for Chinese brands [13][15] - The brand's rapid ascent challenges traditional growth cycles in the automotive industry, proving that speed and innovation can lead to significant market share [15][16] User-Centric Approach - The Ocean Network emphasizes a user-centered development philosophy, integrating customer feedback throughout the product lifecycle, which fosters deep trust and loyalty among users [16][19] - This approach has established a unique brand culture and set a new standard for user engagement in the industry [16] Future Prospects - The introduction of the Ocean 8 series marks a new phase for the brand, focusing on high-end electric vehicles and expanding its product matrix to cover a wide range of market segments [18][19] - The ongoing "Ecological Product Co-Creation Plan" aims to strengthen the connection between the brand and its users, driving continuous innovation and growth [19]