Core Viewpoint - The company "谷掌柜" has faced allegations of misleading advertising and false claims regarding its camel milk products, leading to a recall and refund process for affected consumers [1][5][6]. Group 1: Product Misrepresentation - Consumers reported that "谷掌柜骆驼奶片" contained only 2% camel milk powder, with the primary ingredient being whole milk powder, which misled them regarding the product's actual composition [1][2]. - The company admitted that the actual camel milk powder content ranged from 2% to 10%, while the main ingredient was whole milk powder sourced from cow's milk [5][6]. Group 2: Misleading Claims and Advertising Violations - The company promoted its products with claims such as "brain-boosting" and "height enhancement" for children, which are considered misleading and violate food safety regulations [3][4][6]. - Legal experts indicated that ordinary food products cannot make health claims, and the company's advertising practices could be classified as false advertising [4][6]. Group 3: Company Response and Remedial Actions - Following the allegations, the company initiated a comprehensive self-inspection, leading to the immediate recall of the problematic products and a commitment to refund consumers [5][7]. - The company has implemented a three-tier review process for promotional materials and has begun training for its customer service and nutrition consultant teams to ensure compliance with advertising laws [7][8].
谷掌柜下架多款产品,删除78处宣传内容丨消费质量年终回访⑫
Bei Ke Cai Jing·2025-12-19 03:33