JD(US:JD) Jin Rong Jie Zi Xun·2025-12-19 04:17Core Viewpoint - The article highlights the evolving consumer preferences during the winter solstice, emphasizing the shift towards healthier, innovative food options like low-sugar and plant-based dumplings and tangyuan, while also showcasing promotional activities by JD Fresh to cater to these trends [1][3][9]. Group 1: Promotional Activities - JD Fresh is launching the "Cat Winter Solstice" campaign, offering various discounts and promotions on dumplings and tangyuan, including 1 yuan flash sales and significant discounts up to 50% [1][3]. - From December 18 to 19, customers can enjoy a "199 yuan off 100 yuan" promotion, and on December 20 to 21, additional discounts will be available, such as "8% off for purchases over 99 yuan" [3][5]. Group 2: Health Trends - There is a growing trend towards "light food," with consumers increasingly prioritizing health-conscious options, leading to the popularity of low-salt, low-sugar, and low-fat products [3][5]. - JD Fresh has introduced several plant-based dumplings and low-sugar tangyuan, such as the Wan Chai Ferry series, which features innovative flavors and healthier ingredients, appealing to health-conscious consumers [5][6]. Group 3: Product Innovation - The dumpling market is seeing a rise in high-end ingredients and creative collaborations, with products like seafood dumplings and character-themed tangyuan gaining popularity for their unique flavors and emotional value [6][7]. - Traditional dumplings and tangyuan are being reimagined with modern health considerations, such as the introduction of low-sugar options that maintain traditional flavors while catering to contemporary dietary needs [5][9]. Group 4: Consumer Behavior - The article reflects a significant shift in consumer behavior from merely seeking fullness to valuing health, innovation, and emotional connection with food, indicating a broader trend of consumption upgrading [9].