飞天茅台停货控量？茅台经销商：正常发货、没有减量

Core Viewpoint - The recent news regarding Moutai's "quantity control" has garnered significant attention in the market, with a document about Moutai's product supply and structural reform circulating widely, although Moutai has denied the authenticity of the document [2] Group 1: Moutai's Supply Strategy - Moutai emphasizes that its market strategy is driven by demand and aims to protect channel resilience, ensuring that product distribution is based on terminal sales performance rather than a blanket approach [2] - Interviews with multiple Moutai distributors reveal that, despite the year-end increase in consumer demand, the 500ml Flying Moutai has not seen a reduction in supply and is being delivered normally [2] - Non-standard products such as aged Moutai (15 years), 1000ml Flying Moutai, and zodiac Moutai have experienced supply cuts ranging from 30% to 50%, while the supply of colorful glazed treasures has been completely halted [2]