构建文娱新质生产力，三七互娱以人工智能引领数字文娱新业态

Core Viewpoint - The conference highlighted the theme of "New Technology, New Models, New Business Formats" in the digital entertainment industry, focusing on high-quality development through collaboration and shared platforms [2]. Group 1: AI Technology in Digital Entertainment - The company presented its AI strategy and future direction, emphasizing that creativity in the entertainment industry is shifting from experience-driven to intelligence-enhanced [2]. - The internal AI architecture, centered around the self-developed model "Xiao Qi," integrates over 40 AI capabilities across various business segments, enhancing the entire game development and operation process [2][3]. Group 2: Efficiency Gains from AI - The AI technology has significantly improved content production efficiency, with the ability to generate over 500,000 art materials in a single quarter, achieving an efficiency increase of over 80% [3]. - The AI model also produces over 10,000 audio and video pieces per quarter, and the internal AI assistant has a 100% employee coverage rate, with over 700,000 uses in a single quarter [3]. Group 3: Copyright Protection Solutions - The company has developed a comprehensive copyright protection solution called "Ling Chacha," which utilizes multi-modal recognition technology to identify various forms of copyright infringement [4]. - The system has shown a ninefold increase in detected infringement video leads within three months of use compared to the previous year [4]. Group 4: Industry Collaboration and Future Goals - The company is actively seeking partnerships within the entertainment industry to establish "Ling Chacha" as a comprehensive infrastructure for copyright verification, monitoring, and enforcement [4]. - The goal is to standardize intellectual property protection and brand content insights across the entertainment industry, enhancing content governance efficiency and reducing compliance costs [4].