Sou Hu Cai Jing·2025-12-19 05:23Core Viewpoint - Chow Tai Fook is set to increase prices for the third time this year, with the latest price hike scheduled for December 19, driven by rising international gold prices and cost pressures [1][3]. Price Adjustments - In March, Chow Tai Fook raised prices for gold products by 10% to 20% [3]. - A subsequent price increase occurred at the end of October, with the upcoming adjustment expected to raise prices by 12% to 18% [3]. - Some popular items have seen price increases exceeding 30%, such as a 27-gram gold bracelet, which rose from 38,600 yuan to 50,800 yuan, marking a 31.6% increase [5]. Market Trends - The gold retail prices in China have reached new highs this year, with several brands exceeding 1,350 yuan per gram as of December 18 [9]. - Chow Tai Fook's gold price was reported at 1,353 yuan per gram, while other brands like Lao Miao and Lao Feng Xiang were priced at 1,359 yuan and 1,358 yuan respectively [10]. Industry Comparisons - Other brands, such as Lao Pu Gold, have also announced multiple price increases this year, with the latest hike in October ranging from 18% to 25% [10][11]. - Lao Pu Gold's price adjustments earlier in the year included increases of 5% to 12% in February and 10% to 12% in August [11]. Future Outlook - Analysts predict that gold prices may continue to rise due to ongoing geopolitical uncertainties and economic conditions, with potential increases of 5% to 30% depending on various scenarios [16]. - Institutions like CITIC Futures and ICBC Credit Suisse Fund suggest that the current market conditions favor a bullish outlook for gold prices in the near term [17][18].