Core Viewpoint - Anta has officially integrated with Taobao Flash Purchase, enhancing its omnichannel retail strategy and aiming for extensive coverage of over 4,000 stores by 2026 [1][3] Group 1: Integration with Taobao Flash Purchase - Anta has connected its products to Taobao Flash Purchase, allowing consumers in 174 cities, including Shanghai, Beijing, and Guangzhou, to order from over 1,000 offline stores [1] - The integration is expected to meet consumer demands for timely delivery, particularly for urgent needs in scenarios like travel and fitness [3] Group 2: Product Offering - The products available through Taobao Flash Purchase include essential winter items such as down jackets, windbreakers, cotton shoes, and running shoes [3] - This move is part of Anta's strategy to enhance its online and offline channel integration, creating a distributed fulfillment network where stores act as warehouses [3]
超千家安踏线下门店接入淘宝闪购,运动装备“分分钟送达”