中汽测评：C-NESA与CCRT创新联动，以“大安全”观定义选车新标准

Core Viewpoint - The automotive industry is witnessing a strong return to innovation and competition with safety as the baseline, supported by a scientific, fair, systematic, and transparent evaluation system [1][12]. Group 1: Industry Developments - The China Automotive Technology and Research Center (CATARC) held a release event for the second batch of CCRT evaluation results for 2025, introducing the first batch of evaluation reports for the C-NESA (China New Energy Vehicle Electric Safety Assessment) [3][9]. - The C-NESA report marks a significant step in evaluation innovation, focusing on a "big safety" perspective to define new vehicle selection standards and establish rigorous safety technology benchmarks for the industry [3][12]. Group 2: Market Insights - The CCRT's second batch of evaluation results includes 15 recommended models across the new energy MPV, compact sedan, and small car markets, with a particular focus on the rapidly growing new energy MPV segment [4]. - The market insight report reveals that the core users of high-end new energy MPVs are characterized by an average age of 37, married with children, and a family annual income of approximately 390,000 yuan, indicating a shift from traditional luxury car user profiles [4][5]. Group 3: Consumer Behavior - The user decision-making process is marked by a clear filtering logic, with over 54.7% of users prioritizing vehicle power type and 53.7% focusing on budget at the initial stage of their purchase journey [5]. - The final decision to purchase is often influenced by the vehicle's compatibility with high-frequency life scenarios, such as low floor design for easy access and spaciousness for family outings [6]. Group 4: Product Evaluation - The C-NESA evaluation encompasses six key dimensions: charging safety, electromagnetic safety, functional safety, battery safety, high-voltage safety, and fire safety, providing a comprehensive assessment of new energy vehicles [9][10]. - The report highlights existing experience shortcomings in new energy MPVs, which are critical for user satisfaction and repurchase intentions, indicating areas for differentiation in competitive strategies [7][11]. Group 5: Future Outlook - The collaboration between C-NESA and CCRT aims to establish a new standard for vehicle manufacturing and selection, emphasizing that true safety extends beyond accident prevention to encompass a relaxing and enjoyable travel experience for users [12][13]. - The automotive industry is moving towards a new ecosystem characterized by high-end electric dominance, upgraded intelligent experiences, and segmented family scenarios, fostering a healthy and competitive environment [7][12].