IHG(US:IHG) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-19 05:50Core Viewpoint - The Hong Kong Holiday Inn, which opened in 1975, has maintained a unique partnership with InterContinental Hotels Group for 50 years without changing its brand, showcasing a rare commitment in the hotel industry that emphasizes trust and long-term collaboration [2][5][17] Group 1: Brand and Market Positioning - The Holiday Inn brand has successfully localized its operations in the Greater China region, adapting its services to meet local demands, such as family-friendly policies and adjusted breakfast times for senior guests [6][5] - As of Q3 2025, there are 152 Holiday Inn hotels operating in Greater China, with 104 more under construction, indicating a strong expansion strategy [7][8] - The brand's strategy includes deepening its presence in first-tier cities while also targeting second, third, and fourth-tier cities based on local economic vitality and tourism resources [8][7] Group 2: Emotional Connection and Brand Evolution - Holiday Inn aims to become a crucial emotional connector among people, with its new design philosophy focusing on creating memorable experiences [8][12] - The brand has transformed from merely providing accommodation to co-creating national travel memories, as evidenced by its marketing campaigns that gather and share guest stories [12][14] Group 3: Investment and Operational Strategy - The Holiday Inn 3.0 model features a flexible investment approach, allowing for targeted solutions across various market segments, including long-stay and vacation niches [14][16] - The average room construction cost for the new model starts at 190,000 RMB, making it an attractive investment option with high market adaptability [14][16] - Successful case studies, such as the Chongqing Guanyinqiao Holiday Inn, demonstrate the effectiveness of the brand's investment model and operational efficiency [16][14] Group 4: Future Growth and Development - The brand plans to accelerate its growth in the Greater China market, with an increasing number of signings and openings expected [17][7] - The long-term partnership and trust built over 50 years serve as a significant competitive advantage, ensuring the brand's resilience in various market conditions [16][17]