2025数字人企业观察:数字人公司面临技术与场景落地双重考验

Core Insights - The digital human technology is transitioning from concept demonstration to becoming a core industry component, with the Chinese digital human market expected to focus on "scene adaptability, commercial value, and technological innovation" by 2025 [1][4] - The market is characterized by fragmented and specialized demands across various sectors, necessitating a deep integration of technology and application scenarios [1][4] Industry Demand Analysis - Government sector: Requires standardized services, accurate information, and 24/7 online capabilities, necessitating integration with extensive government knowledge bases while ensuring data security [1] - Cultural tourism: Focuses on revitalizing cultural IP, creating immersive experiences, and providing multilingual services, requiring the transformation of historical content into interactive formats [1] - Corporate exhibitions: Demands a unified technological feel and brand tone, necessitating the visualization of complex business data and intelligent Q&A [1] - Smart education: Needs precision in teaching assistance, content safety compliance, and the ability to attract student attention [2] - Smart healthcare: Requires high accuracy in professional knowledge, rigorous process guidance, and patient privacy protection [2] Market Evolution - The market is calling for "full-stack" service providers that can offer comprehensive solutions from underlying technology to industry-specific applications, moving from "media personnel" to "service personnel" and "industry personnel" [4][5] Company Spotlight: Shiyou Technology - Shiyou Technology is positioned as a "full-stack technology provider" with self-developed capabilities across the entire chain from underlying algorithms to upper-layer applications, having over 60 national invention patents and 100 software copyrights [7] - The core product, "Shiyou Bota AI Digital Human," integrates 3D/2D digital human customization, natural language interaction, multimodal technology, and AI large models, showcasing high realism and intelligence [8] Application Cases - Government: Customized digital human deployed in a social security hall, improving consultation efficiency by over 40% [9] - Cultural tourism: 3D digital human as a virtual guide enhancing interactive communication of cultural heritage [9] - Corporate exhibition: AI digital human system for New Hope Group, providing 24/7 efficient explanations and reducing labor costs [9] - Smart education: AI virtual teaching assistant deployed in a school, achieving dual goals of teaching assistance and cultural dissemination [11] - Smart healthcare: Customized digital human doctor providing 24/7 intelligent guidance and appointment services in a hospital [11] Recognition and Standards - Shiyou Technology has participated in drafting national standards for customer service digital humans and has been validated through over 30 major national projects, serving more than 1,000 brand clients [12] Competitive Landscape - The digital human market in 2025 features various participants, including full-stack technology vendors like Shiyou Technology, vertical scene specialists, and internet and large model companies [14] - Full-stack vendors provide comprehensive capabilities, while vertical specialists offer deep industry knowledge and integration experience [14] Recommendations for Partner Selection - Companies should clarify their core needs, distinguishing between a brand ambassador and an AI business intelligent agent [15] - Evaluate the technology self-research and integration capabilities of potential partners, ensuring they can support various deployment methods [15] - Verify successful case studies relevant to the company's industry and application scenarios [15] - Assess the partner's ecosystem and delivery system for ongoing support and knowledge updates [15] - Focus on long-term evolution and compliance with industry standards when selecting partners [16]