白女捧红的东方神水，难喝到怀疑人生

Core Insights - The rise of turmeric drinks is attributed to social media trends and health influencers promoting them as anti-inflammatory and beneficial for wellness [1][4][23] - Despite mixed reviews on taste, turmeric drinks have seen significant market demand, with sales increasing dramatically during promotional events [3][4] - There are ongoing debates regarding the actual health benefits of turmeric drinks, with some experts questioning their efficacy in delivering the claimed anti-inflammatory properties [15][4] Market Trends - Turmeric drinks are frequently sold out in major retailers like Sam's Club and Hema, indicating high consumer interest [3] - During the "Double Eleven" shopping festival in 2025, turmeric drink sales surged by 14 times compared to September [4] - The drinks are marketed with claims of being rich in Vitamin C and having various health benefits, which resonate with health-conscious consumers [4][15] Consumer Behavior - Many consumers, particularly younger individuals, are willing to overlook the unpleasant taste of turmeric drinks in pursuit of health benefits [11][23] - The perception of turmeric as a "superfood" has been shaped by both historical references and modern marketing strategies [22][29] - There is a growing concern that consumers may be paying a premium for products that do not deliver significant health benefits, leading to the concept of a "health tax" [28][27] Nutritional Content - Nutritional analysis of turmeric drinks reveals high sugar content, with some products containing up to 32g of sugar per 100ml, which raises questions about their health claims [16][15] - The actual turmeric content in some drinks is minimal, often not meeting the recommended daily intake of curcumin, the active compound in turmeric [17][15] Cultural Context - The popularity of turmeric drinks reflects a broader trend of Eastern ingredients being embraced in Western health narratives, creating a cycle of cultural exchange [29][30] - Turmeric's journey from a traditional spice to a trendy health drink illustrates the commercialization of wellness and the impact of social media on consumer choices [29][30]