宜宾白酒产业谋新局：深耕酒旅融合，助推新兴产业

Core Insights - The liquor industry in Yibin is playing an irreplaceable role in various sectors, driving the integration of liquor and tourism, and supporting the development of emerging industries [1][2] - The 2025 China International Famous Liquor Expo highlighted Yibin's unique resources and the success of deep integration between the primary and secondary industries [1] - Yibin's liquor industry is undergoing a transformation towards high-quality development through intelligent and digital upgrades, enhancing competitiveness [2][3] Industry Development - Yibin's liquor industry contributed 5% of the national production, 25% of the national revenue, and nearly 20% of the profits in 2024, becoming the first region in China with large-scale liquor enterprises generating over 200 billion yuan in annual revenue [5] - The establishment of the Liquor Industry Development Bureau in Yibin aims to promote high-quality development and support local enterprises through tailored assistance [4] - The integration of liquor and tourism is evolving from simple industrial visits to immersive experiences that combine cultural, natural, and culinary elements [7][8] Technological Advancements - Yibin is promoting the digital transformation of mid-sized liquor companies, enhancing production efficiency and reducing emissions through automation and intelligent systems [3][4] - Companies like Jinyangzao and Jinpai Nankai are implementing modern production techniques, achieving significant increases in production capacity and efficiency [4] Cultural Integration - Yibin is focusing on cultural elements to enhance the liquor tourism experience, creating a unique narrative around its liquor culture [8][9] - New tourism routes are being developed to connect local cultural and natural attractions with liquor production sites, enhancing the overall visitor experience [9] Economic Impact - The liquor industry serves as a financial backbone for Yibin, contributing significantly to local government revenues and employment [10] - In 2024, the liquor industry accounted for 16% of the province's production, generating 66% of total revenue and 60% of profits, while directly supporting over 60,000 jobs [10] Emerging Industries - The liquor industry is facilitating the growth of new sectors such as battery technology, photovoltaic energy, and storage, with significant investments from leading companies [10][11] - Yibin is attracting major enterprises and investments, establishing a modern industrial system that includes new energy and digital economy sectors [12]