脉链集团董事长徐伟强：以“链式共享”重塑品牌出海新路径

Core Insights - The chairman of Zhejiang Pailian Pingguan Technology Co., Ltd. emphasizes unprecedented opportunities for Chinese brands to expand internationally, leveraging China's complete industrial clusters and the Belt and Road Initiative [1] - Pailian Group's innovation is characterized by a dual focus on organizational structure and benefit reconstruction, aiming to redefine the "people, goods, and market" dynamics [1] Group 1: Business Model and Strategy - Pailian Group employs a "platform + leading enterprises + local partners" model to systematically reconstruct cross-border "people, goods, and market" dynamics, enhancing the "goods" aspect through integration of upstream manufacturing resources [1] - The company collaborates with local partners to serve as sales service providers in overseas markets, focusing on promotion, channels, and after-sales service, thereby addressing the "market" aspect [1] - A digital platform is central to this model, aiming to eliminate information barriers in cross-border transactions and facilitate collaboration among partners [1] Group 2: Challenges and Solutions - The core challenge identified is the contradiction between fragmented overseas demand and standardized domestic supply, compounded by issues of information asymmetry and insufficient localized service capabilities [2] - Pailian Group shifts the focus from traditional foreign trade centered on "selling goods" to service empowerment, transforming traditional intermediaries into service providers [2] - The company addresses the pain points of small and medium-sized factories by forming cluster advantages through a collaborative model, thus overcoming the limitations of individual efforts in international markets [2] Group 3: Profit Distribution and Future Plans - Pailian Group innovates the profit distribution model by breaking away from the traditional "2:8" profit structure, decomposing profits into five modules: factory, trade, brand service, inventory terms, and local services [2] - The company aims to promote a "4:6/6:4" profit-sharing model to attract more partners into the "chain sharing" ecosystem, ultimately creating a globally influential brand cluster [3] - Future focus areas include enhancing technological innovation in supply chains, deepening local resource integration, and promoting global implementation of benefit reconstruction [3]