广告语被吐槽，公牛索赔同行420万？双方最新回应来了

Core Viewpoint - The dispute between Bull Group and its competitor, Jia's Company, over an advertising slogan has sparked significant industry discussion regarding advertising standards and practices [3] Group 1: Dispute Overview - Bull Group is suing Jia's Company for 4.2 million yuan, claiming commercial defamation due to a video criticizing its advertising slogan "7 out of 10 Chinese households use Bull" [1][2] - Jia's Company argues that their criticism is a legitimate market observation aimed at clarifying consumer information and pushing for standardized advertising practices [1][3] Group 2: Advertising Controversy - The slogan in question has faced scrutiny before, with a previous ruling from the market supervision authority deeming it misleading, although this penalty was later revoked due to insufficient evidence [14][15] - Legal experts suggest that while the slogan may raise concerns, it cannot be definitively classified as false or misleading under current laws [15][16] Group 3: Financial Performance and Market Position - Bull Group is experiencing a challenging phase, with a reported revenue of 12.198 billion yuan for the first three quarters of 2025, a decline of 3.22% year-on-year, and a net profit of 2.979 billion yuan, down 8.72% [19] - The company's traditional business segments, particularly electrical connections and smart electrical lighting, are facing growth bottlenecks, contributing to the overall decline in performance [19][20] Group 4: Shareholder Actions - The actual controller of Bull Group, Xueping Huan, has initiated a significant share reduction plan, selling 2% of his shares for approximately 1.456 billion yuan, raising concerns about management confidence amid declining performance [21][22] - This pattern of share reduction has led to market speculation regarding the long-term outlook and confidence of the company's leadership [22] Group 5: Industry Implications - The ongoing legal battle and the scrutiny of advertising practices may set important precedents for the industry regarding the boundaries of advertising claims and consumer protection [3][19] - The dual pressures of declining traditional business and shareholder actions place Bull Group at a critical juncture, necessitating a focus on innovation and market trust to navigate these challenges [19][23]