告别定价模糊、验金不透明等乱象，黄金以旧换新迎首部行业标准

Core Viewpoint - The introduction of the "Gold Exchange for Old" service standard by the China Gold Association aims to address long-standing issues in the gold exchange market, enhancing consumer protection and market transparency [1][4]. Group 1: Standard Overview - The newly released standard establishes a comprehensive framework for the gold exchange business, covering eight core chapters including service principles, enterprise qualifications, management requirements, and complaint supervision [2][3]. - The standard was developed over nearly two years, starting from March 2024, and incorporates practical experiences from key industry players [3]. Group 2: Consumer Protection - The standard emphasizes consumer rights by mandating clear communication of service processes, pricing, and providing transparent documentation regarding gold content and quality [4][5]. - It aims to eliminate market irregularities such as unclear pricing and improper weighing practices, thereby restoring consumer trust in the industry [5][6]. Group 3: Industry Impact - The standard is expected to drive industry reform by setting qualifications and compliance requirements, which may lead to the exit of non-compliant businesses and promote market consolidation [6]. - In the context of rising gold prices and government policies promoting consumption, the standard is anticipated to stimulate demand for gold exchanges, aligning with national strategies for green consumption [6].