中关村大融城东区开业

Core Insights - The opening of the East District of Zhongguancun Dairong City marks a significant addition to high-quality consumption venues in the Zhongguancun area, featuring over 60 flagship stores and a park-style commercial layout to enhance consumer experiences [1] - The "2025 Beijing Consumption Season • Joyful Haidian" promotional activities aim to stimulate consumer spending through various discounts and unique events, contributing to the development of Beijing as an international consumption center [1] Group 1 - The East District of Zhongguancun Dairong City has introduced over 60 first stores, including 11 Beijing first stores, 26 western Beijing first stores, and 24 Haidian first stores, showcasing numerous international trendy brands and popular dining options [1] - The promotional activities include over 60 discount initiatives across more than 20 key shopping malls, featuring various forms such as discount promotions and point redemption [1] - Upcoming events during the New Year and Spring Festival will include countdowns and themed parties to create a festive shopping atmosphere [1] Group 2 - The "Cultural Season of Book Fragrance and Warm Winter" focuses on the integration of culture, commerce, tourism, and sports, launching projects like industrial tourism at Xiaomi Technology Park and VR digital experiences [2] - During the 14th Five-Year Plan period, Haidian District has added over 1.2 million square meters of commercial space and introduced 401 first stores, enhancing the local consumption capacity [2] - Future plans for Haidian District include optimizing consumer supply, deepening the integration of commerce and culture, and fostering new consumption scenarios involving artificial intelligence [2]