新国标打碎了雅迪们的高端幻觉

Core Viewpoint - The new national standard for electric bicycles has sparked significant consumer dissatisfaction due to design choices that prioritize compliance over user comfort and practicality [1][2][4]. Group 1: Issues with the New Standard - Many complaints from consumers focus on the uncomfortable design features of new electric bicycles, such as narrow seats and the absence of rear seats, which are perceived as impractical [2][3]. - The core requirements of the new standard include a maximum weight of 55 kg, a speed limit of 25 km/h, and the necessity for pedal riding capability, but many design elements criticized by consumers are not mandatory [2][4]. - Some companies have adopted an "exam-oriented" mindset, leading to overly simplistic designs that meet the minimum requirements but fail to address user needs [2][3]. Group 2: Industry Response and Challenges - The introduction of the new standard has created a dilemma for electric bicycle manufacturers, as strict compliance may lead to loss of market share while non-compliance risks penalties [4][5]. - The first batch of new standard models is largely seen as "exam products," prioritizing compliance over user experience, with comfort and practicality expected to be improved in future iterations [4][5]. - The market is experiencing a shift, with brands like Yadea facing a significant drop in sales, from 16.5 million units in 2023 to 13.02 million in 2024, a decrease of 21.18% [6]. Group 3: Market Dynamics and Future Outlook - The new standard has accelerated industry consolidation, with established brands like Niu and Ninebot quickly adapting to produce compliant and user-friendly models, while smaller brands struggle to keep up with the technological demands [6][7]. - There is a growing trend among major brands to introduce improved versions of new standard models, incorporating features like wider seats and modular designs to enhance user experience [7][8]. - The ongoing adjustments in the industry reflect a broader transition in urban transportation in China, moving from unregulated growth to a more structured development approach [7][8].