数智化赋能助力突围,批零行业重塑产业链价值
Di Yi Cai Jing Zi Xun·2025-12-19 07:44

Core Viewpoint - The wholesale and retail industry in China is facing challenges due to slowing growth and intensified competition, necessitating a shift from "scale dividends" to "value dividends" to enhance quality and innovation in services [1] Group 1: Industry Challenges and Transformations - The wholesale and retail sector is entering a phase of stock competition, with overall growth rates slowing down [3] - Companies are exploring strategies to break through the low-price competition, focusing on AI-driven smart pricing and a comprehensive service ecosystem [3] - The industry is characterized by a need for digital transformation and quality enhancement to create new consumer value [4][5] Group 2: Company Strategies and Innovations - Xiaogoods City has transformed from a traditional market to a comprehensive trade service provider, leveraging AI technology to enhance service efficiency and product design [3] - Chongqing Department Store has focused on product quality, supply chain optimization, and enhancing customer experience through digital transformation [5] - Both companies are actively adjusting their business models and exploring new market opportunities to adapt to the changing landscape [6][7] Group 3: Market Expansion and Consumer Engagement - Xiaogoods City has established a presence in 35 countries with 74 overseas brand projects, aiming to enhance international trade and support small and medium enterprises [6][7] - Chongqing Department Store is innovating its retail spaces to attract younger consumers, particularly targeting the "Z generation" through immersive experiences and themed events [8] - The overall profitability of Chongqing Department Store has improved significantly due to strategic adjustments in its retail formats [7][8]

数智化赋能助力突围,批零行业重塑产业链价值 - Reportify