广东多举措促进“电影+”消费，以光影魅力激发市场活力

Core Viewpoint - The Guangdong film industry is launching a multi-industry consumption promotion initiative in 2026, aiming to enhance consumer engagement through cross-industry collaboration and financial empowerment, thereby expanding the market ecosystem from creative support to market construction [1][6]. Group 1: Cross-Industry Collaboration - The initiative emphasizes four key areas: integration and collaboration across film, tourism, business, and technology sectors to break down industry barriers [3] - It focuses on benefiting the public and businesses through ticket price subsidies and financial incentives [3] - The initiative aims to innovate experiences by creating immersive tourism, themed dining, and educational viewing scenarios, extending consumption beyond traditional film viewing [3] - It promotes a vibrant atmosphere by enhancing quality product offerings and organizing various "film+" activities to stimulate viewing enthusiasm [3] Group 2: Financial Empowerment - A strategic cooperation agreement has been signed between the Guangdong Film Bureau and China Construction Bank to provide comprehensive financial support for various aspects of the film industry, including production, distribution, and infrastructure [6] - The collaboration will also focus on enhancing film consumption through subsidies, payment facilitation, and co-branded services [6] Group 3: Supply Enrichment - The Guangdong film industry will introduce the "Guangdong Art Film Exhibition: Asia-Pacific Film Special Exhibition" in 2026, alongside promoting local films through various marketing strategies [7] - Efforts will be made to attract more popular films for premieres and events in Guangdong, enhancing the overall film atmosphere [7] Group 4: Ecosystem Foundation - The signing of multiple cooperation agreements lays a foundation for cross-border collaboration and integration within the film industry [9] - A framework agreement has been established to form the "Guangdong-Hong Kong-Macao Greater Bay Area Film Shooting Service Alliance," facilitating cross-border filming and project investment [9] - A joint training program for young filmmakers in the Greater Bay Area has been initiated to cultivate talent with creative potential and market awareness [9] - International cooperation agreements have been signed to foster film cultural exchanges and collaborations between Guangdong and foreign film authorities [9]