“李白”“朵莉亚”打破次元壁！王者荣耀超级IP登陆深圳

Core Viewpoint - The article highlights the upcoming "King of Glory" themed carnival in Nanshan, Shenzhen, scheduled from December 19, 2025, to January 4, 2026, which aims to enhance consumer engagement and promote local tourism through a multi-faceted approach involving various activities and collaborations with the popular game IP [1][3][10]. Group 1: Event Overview - The carnival will feature a 17-day celebration with the theme "Everyone is a King: Nanshan Never Stops!" and will include a main venue at Shenzhen Talent Park and two sub-venues [1][3]. - The event will incorporate a "1+2+3+N" layout, showcasing a variety of activities such as themed markets, Coser parades, drone light shows, and traditional lantern displays [3][6]. - Major attractions will include giant inflatable figures and fiberglass sculptures of game characters, creating an immersive "King's Canyon" experience [3][4]. Group 2: Activities and Engagement - Three major themed events will take place during the carnival, including a Coser parade, KPL player meet-and-greets, and a national esports competition [6][10]. - The event will utilize online and offline integration, allowing participants to earn points through a mini-program for exclusive merchandise [7]. - Transportation enhancements will include a custom helicopter route and themed buses to facilitate access to the event [6][9]. Group 3: Economic Impact - The "King of Glory" IP has shown significant growth, with a reported 139 million daily active users in China and over 260 million monthly active users globally [1][3]. - Previous events featuring popular IPs like "Pokémon" have resulted in a nearly 70% increase in foot traffic and over 10% growth in sales across key shopping districts [9][10]. - The integration of technology and consumer experiences is expected to stimulate economic activity and enhance the local tourism sector [10].