SPNI banks on Wheel of Fortune India to reinforce primetime strategy, monetisation push

SynopsisSony Pictures Networks India is launching the Indian version of Wheel of Fortune. Actor Akshay Kumar will host the show. This launch aims to boost the network's prime-time programming. It will also create a cross-platform property for broadcast and digital. The show is designed for brand integration and viewer participation. It is positioned as a key advertising property for 2026. ...