Sony Pictures to launch Wheel of Fortune Game Show in India

Core Insights - Sony Pictures Networks India (SPNI) is launching the Indian edition of the entertainment franchise Wheel of Fortune, hosted by Akshay Kumar [1] - The show aims to leverage the combined strengths of television and digital platforms for advertisers, providing a unique brand-building opportunity [2][3] Company Overview - SPNI has licensed the Wheel of Fortune format from Highgate Entertainment, LLC, with Frames Production Company producing the Indian version [1] - The show will be integrated into the Sony Entertainment Television and Sony LIV ecosystem, enhancing its reach and engagement [2] Industry Impact - The introduction of Wheel of Fortune is part of SPNI's strategy to expand its portfolio of globally successful IPs, enhancing audience engagement in the reality format space [3] - The show is expected to create a significant platform for advertisers, offering extensive reach across both television and digital channels [2][3]