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Core Insights - The article highlights the launch and significance of Yili's "28-Day Fresh Purchase" program, which aims to ensure that infant formula is delivered to consumers within 28 days of production, addressing consumer concerns about freshness and expiration dates [3][4][17] - Yili has achieved a historic breakthrough in the infant formula market, securing the number one market share while focusing on enhancing freshness and consumer experience [3][17] Group 1: Consumer Insights - Many parents, like Ms. Li, express anxiety over the freshness and expiration of infant formula, leading to increased demand for products with shorter shelf lives [2][3] - Yili's customer service has effectively captured consumer feedback, transforming it into actionable insights that drive product and service improvements [3][4] Group 2: Supply Chain Innovations - The "28-Day Fresh Purchase" program represents a significant shift in the supply chain, optimizing product freshness from production to delivery [3][6] - Yili has implemented a sophisticated logistics strategy, allowing for rapid delivery and ensuring that even remote areas receive products within the promised timeframe [7][8] Group 3: Production and Technology - Yili's production process has been restructured to support high-frequency, small-batch production, enabling the company to meet the demands of the "28-Day Fresh Purchase" initiative [9][10] - The introduction of an Advanced Planning and Scheduling (APS) system has enhanced production efficiency, allowing for real-time adjustments based on demand and supply chain conditions [10][11] Group 4: Market Position and Future Outlook - Yili's commitment to freshness and quality is expected to drive significant sales growth for the "28-Day Fresh Purchase" products by 2025 [15][16] - The initiative positions Yili as a leader in redefining industry standards, shifting the focus from merely selling products to providing comprehensive parenting services [17][18]