排名攀升至279位，长虹22年蝉联“世界品牌500强”

Core Viewpoint - The World Brand Lab announced the 2025 World's 500 Most Influential Brands list, with China having 50 brands, ranking third globally. Changhong ranked 279th, rising 4 places from 2024, and is the 22nd Chinese brand on the list, marking its 22nd consecutive year in the ranking [1][2]. Group 1: Brand Influence and Rankings - Changhong's brand influence has been consistently improving, attributed to over 20 years of international expansion, accelerated smart transformation, and a focus on digitalization and brand rejuvenation [5]. - In June 2025, Changhong's brand value was reported at 252.139 billion yuan, ranking 51st in the 2025 Asia Brand 500 list, establishing a solid foundation for its global brand positioning [12]. Group 2: Business Development and Innovation - Changhong has transformed from a single manufacturing entity to a diversified multinational group, focusing on smart home, digital industry, special equipment, green energy, and healthcare, with a market presence in over 160 countries [6][7]. - The company has implemented AI technologies across its product lines, including AI televisions and refrigerators, enhancing its smart home offerings [7][8]. Group 3: Manufacturing and Technological Advancements - Changhong is evolving from traditional manufacturing to "smart manufacturing," with a focus on automation and intelligent upgrades across its 22 global manufacturing bases [10]. - The company has invested over 2.5 billion yuan in smart factory construction, achieving significant improvements in productivity and efficiency, including a 43% increase in labor productivity and a 76% reduction in product defect rates [11]. Group 4: Marketing and Global Strategy - Changhong has engaged in sports marketing, becoming a title sponsor for international events, which enhances its brand visibility and aligns with its core values of technological innovation [12][13]. - The company has established a unique global brand strategy, covering various international sports events, thereby strengthening its market presence and brand image [13].