YANGYUAN(SH:603156) Hua Xia Shi Bao·2025-12-19 08:48Core Insights - The article highlights the strong market position of Hebei Yangyuan Zhihui Beverage Co., Ltd. (referred to as "Yangyuan Beverage") in the plant-based protein beverage sector, driven by brand influence, product innovation, and a robust distribution network [1] - Yangyuan Beverage's flagship product, "Six Walnuts," has maintained the highest market share in the walnut milk segment for several years, showcasing the company's commitment to high-quality and sustainable development practices [1] - The company has been recognized for its ESG practices, being selected as a typical case for 2025 ESG practices at the 19th Huaxia Institutional Investor Annual Conference, underscoring its role in corporate governance and social responsibility [1] Brand Influence and Quality Control - Since its establishment in 1997, Yangyuan Beverage has focused on walnut beverages, successfully building "Six Walnuts" into a well-known brand in China, receiving multiple awards for health value and consumer trust [4] - The company has implemented a comprehensive quality control system covering raw materials, production, storage, and logistics, achieving certifications such as ISO22000 and BRC A-level [4] - Yangyuan Beverage sources over 100 million kilograms of high-quality walnuts annually from three major production areas, ensuring product authenticity and quality [4] Social Responsibility Initiatives - Yangyuan Beverage has actively engaged in corporate social responsibility, establishing the "Six Walnuts·Reading Wisdom" fund with a cumulative donation of 30 million yuan to support education in impoverished areas since 2015 [5] - The company has provided significant support during crises, including donating 10 million yuan in supplies to medical staff in Wuhan during the pandemic and coordinating emergency relief during the 2021 Henan floods [5] - In 2024, Yangyuan Beverage collaborated with authoritative institutions to publish the first academic book on "Walnuts and Brain Health" in China, enhancing public nutritional awareness [5] Technological Innovation - As a pioneer in the walnut milk category, Yangyuan Beverage emphasizes technological innovation as a core driver for long-term success, having contributed to the establishment of industry standards [6] - The company has invested over 200 million yuan in R&D to address traditional walnut milk challenges, developing innovative processes that enhance taste and nutritional retention [6] - Yangyuan Beverage collaborates with leading institutions to foster innovation across the entire research-to-application spectrum [6] Product Diversification - The product matrix of Yangyuan Beverage has expanded beyond the classic "Six Walnuts," introducing a "No Sugar+" series for health-conscious consumers and various new products to meet diverse market demands [7] - The company has developed gift boxes and high-cost performance products to cater to different consumer segments and occasions, creating a multi-tiered product system [7] Integrated Channel Strategy - Yangyuan Beverage has built a robust distribution network that combines traditional and emerging channels, demonstrating resilience in a fragmented market [8] - The company optimizes traditional channel efficiency while expanding into new areas such as community group buying and live commerce, implementing tailored strategies for each channel [8] - The BC integrated operational ecosystem enhances consumer engagement and loyalty, laying a solid foundation for large-scale consumer promotion [8] Production Capacity and Sustainability - Yangyuan Beverage operates five production bases across China, with an annual capacity exceeding 2 million tons, supporting its comprehensive supply chain [9] - The company has been recognized as a "National Green Factory," integrating sustainable practices into its operations through energy-saving modifications and eco-friendly packaging [9] - With supportive policies like the National Nutrition Plan, the plant-based protein beverage industry is poised for significant growth, and Yangyuan Beverage is well-positioned to capitalize on this opportunity [9]