雪假”来了！多地打响年底消费“冰雪之战

Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local ice and snow tourism, with increased participation in skiing and related activities [1][4] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on ice and snow activities [2] - The trend towards professionalization in skiing consumption is evident, with a growing demand for advanced skiing skills and specialized services [6][7] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to a surge in visitors to ski resorts, with local businesses reporting full bookings for ski instructors [1][3] - Other regions, such as Xinjiang, have also adopted similar "snow holiday" measures to promote winter sports and tourism [5] - The introduction of convenient transportation services for ski equipment on trains has further facilitated participation in winter sports [1][5] Group 2: Industry Growth Projections - According to the "China Ice and Snow Industry Development Research Report (2025)," the industry is expected to reach a scale of 1,005.3 billion yuan, with a 25% year-on-year increase in consumer spending during the 2024-2025 winter season [2] - Ski resort revenues are projected to reach 78.613 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [2] Group 3: Consumer Trends and Preferences - The demand for ice and snow activities is shifting towards more specialized and higher-end experiences, with a notable increase in the number of advanced skiers seeking professional training [6][7] - The growth in ski-related spending is accompanied by a rise in the number of families participating in winter sports, driven by promotional offers and school holidays [3][4] - The market for ski equipment maintenance is expanding, indicating a shift towards a more serious engagement with the sport among consumers [7]