“雪假”来了！多地打响年底消费“冰雪之战”

Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism and winter sports participation, with ski resorts experiencing high demand during this period [1][4] - Various regions, including Xinjiang, have implemented similar "snow holiday" initiatives, along with promotional activities to enhance winter tourism [2][7] - The Chinese ice and snow industry is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on winter sports [3][8] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to increased visitor numbers at ski resorts, with local businesses reporting full bookings for ski lessons [1][4] - The introduction of discounts and free entry for students has encouraged family participation in winter sports, contributing to higher foot traffic in ski areas [4][5] - The "snow holiday" has resulted in a 119% year-on-year increase in domestic tourist arrivals in Jilin Province, with total spending rising by 31% [5] Group 2: Industry Growth and Trends - The number of ski enthusiasts in China is growing, with a forecasted industry scale of 1,005.3 billion yuan by 2025, and a 25% increase in consumer spending expected during the 2024-2025 winter season [3][8] - The demand for specialized ski equipment maintenance and advanced skiing lessons is on the rise, indicating a shift towards more professional and higher-value consumer experiences [9][12] - The trend of increased participation in winter sports is also reflected in the growing popularity of ski resorts in southern regions, with significant ticket sales growth reported [8]