德百集团张月娟谈商业新生态：从购物场所到城市会客厅

Core Viewpoint - Traditional retail enterprises are facing a profound transformation in consumer behavior, shifting from mere purchasing to seeking emotional value, cultural identity, and immersive experiences, prompting a redefinition of the marketplace's role [1]. Group 1: Consumer Behavior Changes - Consumers are no longer satisfied with just shopping; they seek social connections, emotional links, and cultural resonance in retail spaces [4]. - The real challenge for offline retail is not a decrease in foot traffic, but a fundamental change in consumer behavior, where consumers "vote with their feet" towards places that offer unique experiences and emotional value [4]. Group 2: Business Strategy and Transformation - 德百集团 is transforming its commercial spaces from "transaction venues" to "city living rooms" and "cultural experience sites," which is both a strategy to address challenges and a key to seizing new opportunities [4]. - The company has launched the "德州589街区," which leverages historical context to enhance commercial space, achieving significant results in foot traffic and consumption levels since its opening [4]. Group 3: Market Positioning and Future Directions - 德百集团 aims to serve a diverse customer base while maintaining a clear core positioning as a "quality consumption leader" and "provider of a better life" [5]. - The company is pursuing a diversified strategy guided by the principles of "development, consolidation, breakthrough, and combination," which includes upgrading traditional retail, enhancing online-offline integration, and expanding into health and cultural tourism sectors [5]. - These initiatives reflect the company's commitment to social responsibility, integrating local cultural heritage and regional economic development into its business model [5].