报告：2025年国内游戏收入3507亿元，同比增长7.68%

Core Insights - The 2025 China Game Industry Report indicates that the domestic game market's actual sales revenue is projected to reach 350.79 billion yuan, with a year-on-year growth of 7.68%, and a user base of 683 million, reflecting a 1.35% increase, both achieving historical highs [1] - The growth in market revenue and user base is attributed to improved mobile game quality, successful optimization of long-standing games, strong growth in mini-program games, and an increase in cross-platform player numbers [1] Domestic Market Performance - The actual sales revenue from domestically developed games is expected to be 291.10 billion yuan, marking an 11.64% year-on-year increase, driven by stable support from established products and significant contributions from new self-developed titles [1] - The overseas sales revenue of self-developed games is projected to be 20.46 billion USD, with a year-on-year growth of 10.23%, maintaining a scale exceeding 100 billion yuan for six consecutive years, with mobile game revenue from overseas reaching 18.48 billion USD, up 13.16% [1] Overseas Market Insights - The primary overseas markets for China's mobile games in 2025 are the US, Japan, and South Korea, accounting for 32.31%, 16.35%, and 9.15% respectively, while Germany, the UK, and France collectively account for 8.84% [2] - Among the top 100 self-developed mobile games, strategy games represent 49.96%, with shooting and role-playing games at 9.69% and 9.39% respectively [2] Game Segment Analysis - Mobile games dominate the domestic market with a revenue share of 73.29%, while client games show significant growth at 22.28%, and web games continue to decline at 1.23% [2] - The domestic cloud gaming market is expected to generate actual sales revenue of 257.08 billion yuan, reflecting a year-on-year growth of 7.92% [2] Specific Game Categories - In the mobile game category, role-playing games lead with a 20% share among the top 100 products, followed by strategy games at 11%, card games at 8%, and shooting games at 7% [2] - The actual sales revenue from client games is projected to be 78.16 billion yuan, with a year-on-year increase of 14.97%, while web games are expected to decline by 6.74% to 4.32 billion yuan [2] Console and E-sports Market - The domestic console game market is expected to reach 8.36 billion yuan, showing a remarkable year-on-year growth of 86.33% [3] - The e-sports market is projected to generate actual sales revenue of 170.05 billion yuan, with a year-on-year increase of 18.96% [4] Future Trends - The report anticipates continued rapid growth in mini-program games, sustained increases in the PC and console game market shares, and a dual development trend of heavy and lightweight games [5] - The gaming industry is positioned at a new starting point with intertwined opportunities and responsibilities, emphasizing high-quality development and integration into national digital economy strategies [5]