渝粤家居联动，剖析八大趋势，这些新方向值得重点关注！

Core Insights - The event "Resilient Growth: 2025 Custom Home Furnishing Industry Seminar" was successfully held in Chongqing, focusing on industry trends, regional breakthroughs, and resilient growth in the custom home furnishing sector [1] - Magar Home, a benchmark enterprise from Chongqing, emphasizes the integration of regional advantages and market resources, showcasing the concept of "Yuyue Co-journey" [4] - The current development phase of Magar Home is defined as a "second entrepreneurship," with a strong belief in the future of the custom home furnishing market despite cyclical challenges [4] Industry Trends - The custom home furnishing industry is facing significant challenges, including a shrinking new housing market and declining profits, necessitating a multi-point layout for companies [9][11] - Eight major development trends were identified: 1. "Light High-end" as the mainstream for product and brand upgrades 2. The integrated market approaching a trillion scale with deepened channel integration 3. Significant growth in the old renovation market as a new key traffic entry 4. Design-driven innovation as the core of product innovation and high-end customization 5. Green transformation leading the "water paint revolution" for ecological co-construction 6. National policies on "good housing" initiating a new round of quality upgrade dividends 7. Deep aging driving a vast market for elderly-friendly products 8. Overseas market growth exceeding 30% as a clear growth opportunity [11] Collaborative Efforts - The Chongqing Custom Home Furnishing Association emphasizes the importance of "survival through collaboration" in the current industry changes, advocating for mutual support among enterprises [6] - The 2026 Guangzhou Custom Home Furnishing Exhibition will focus on "Custom + Good Housing," presenting cutting-edge products and technologies through various themed pavilions and activities [12] Local Industry Analysis - The core advantages of Chongqing's custom home furnishing industry include its unique geographical location, regional culture, and industrial foundation, with a strong entrepreneurial spirit among local entrepreneurs [19] - Challenges include insufficient systematic management and external influence, as well as a talent gap compared to other industrial hubs [19] - Future opportunities are seen in niche markets such as old house renovations and children's safety customization, with a focus on creating differentiated competitive advantages through local expertise in paint and water-based products [19] Resilience and Future Outlook - The resilience of the industry is reflected in strategic determination and the open, symbiotic nature of the supply chain [20] - The collaboration between Chongqing and Guangdong during this transformative period fosters a consensus for breaking through challenges and achieving sustainable growth in the custom home furnishing sector [20]