理发店陷入生存危机，没有电商冲击，却纷纷倒闭，原因很扎心

Core Viewpoint - The hairdressing industry is experiencing a transformation amidst declining birth rates and the closure of educational institutions, indicating a shift in consumer behavior and market dynamics [1][2]. Group 1: Industry Challenges - The hairdressing industry is facing a decline, with many establishments struggling to compete in the e-commerce era without direct confrontation [3][4]. - A significant number of hairdressers lack formal training, often relying on basic techniques and misleading practices to attract customers [8][10]. - The prevalence of deceptive pricing strategies has led to customer dissatisfaction, with many feeling they are overcharged for subpar services [11][12]. Group 2: Consumer Behavior - Customers are increasingly wary of hair salons due to aggressive upselling tactics and fear of being overcharged, leading to a decrease in demand for hair services [16][18]. - The rise of low-cost hair services, with prices dropping to as low as 10 yuan for a haircut, has intensified competition but often at the expense of service quality [18][20]. - Many salons are shifting their business models to include beauty services and product sales, attempting to attract customers who prefer one-stop shopping experiences [20][21]. Group 3: Market Dynamics - The influx of new entrants into the hairdressing market has resulted in oversaturation, with many salons prioritizing quick profits over sustainable practices [14][22]. - The sale of hair care products has become a primary revenue source for salons, targeting young professionals and students who may not have long-term loyalty to specific establishments [24][26]. - The industry is caught in a vicious cycle of price wars and declining service quality, making it difficult for salons to maintain profitability and customer loyalty [26][28].