得利斯渠道布局再升级 携手厦门万翔拓展华南市场

Core Viewpoint - The strategic cooperation agreement between Shandong Delisi Food Co., Ltd. and Xiamen Wanxiang Network Business Co., Ltd. marks a significant step in Delisi's systematic and integrated channel layout in the South China market, particularly in Fujian Province [1][2]. Group 1: Partnership Details - The partnership aims to leverage both companies' strengths in market expansion, system integration, supply chain collaboration, and data-driven strategies [1]. - Wanxiang Network will serve as Delisi's full-channel operation platform in Fujian Province, focusing on B2G, B2B, and B2C sales [1]. - The collaboration includes a three-year plan to achieve a stepwise increase in sales targets [1]. Group 2: Strategic Goals - Both companies will establish a regular mechanism for sharing market information and consumer data, focusing on regional taste preferences and consumption scenarios for precise analysis [1]. - The partnership aims to develop product series tailored to the Fujian market, transitioning from "production-sales docking" to "demand-production collaboration" [1]. Group 3: Leadership Insights - Delisi's Chairman, Zheng Simin, emphasized the complementary strengths of both companies, highlighting the potential for resource sharing and mutual benefits [2]. - Wanxiang Network's General Manager, Chen Tuansheng, noted the high complementarity between Delisi's product and supply chain capabilities and Wanxiang's channel resources and service systems [2]. Group 4: Future Collaboration - The cooperation is seen as a key step in Delisi's strategy for channel diversification and market refinement [3]. - Future collaboration will include product customization, marketing synergy, and joint brand promotion to provide safer, more nutritious, and convenient food options for consumers [3].