白酒行业调整步入“理性时代” 五粮液主动识变求变

Core Viewpoint - The Chinese liquor industry is undergoing significant adjustments and challenges, with leading companies like Wuliangye being closely monitored for their strategic responses [1]. Group 1: Strategic Direction - Wuliangye has redefined its future manufacturer relationships by changing the theme of its annual dealer conference from "co-consultation, co-construction, and sharing" to "consensus, co-construction, and sharing" [1]. - The company views the upcoming "15th Five-Year Plan" as a critical period for creating new advantages and fostering new growth drivers, emphasizing the importance of "five overall considerations" and "three key focuses" in its strategic planning [2]. - The clarity of strategic direction is crucial for companies to navigate through industry adjustments, with Wuliangye focusing on balancing short-term and long-term goals, supply and demand, and development and safety [3]. Group 2: Product and Marketing Strategy - Wuliangye aims to restructure its product system as a key support for its quality-based strategy, focusing on a core product line and developing two major products targeting the billion-yuan market [4][6]. - The company plans to enhance its marketing strategy for 2026, emphasizing traditional channel optimization, local market penetration, and e-commerce growth, while also implementing strict measures against market disruptions [5]. - The product pricing strategy will target segmented markets, establishing a clear product price structure to strengthen its market position across various price segments [7][8].