追觅吸尘器国内外营收双增长,全屋智能战略锚定高端家电战场|最前线
3 6 Ke·2025-12-19 10:43

Core Insights - The global home appliance industry is shifting from scale growth to value competition, with a focus on technological innovation and scenario integration as key to overcoming challenges [1][3] Group 1: Vacuum Cleaner Innovations - The vacuum cleaner industry is currently experiencing a "micro-innovation" bottleneck, with traditional products failing to address deep user pain points [3] - In 2025, from January to November, the domestic revenue of the company's vacuum cleaners grew by 40%, while overseas market growth reached 59% [3] - The company has introduced several breakthrough technologies, including a high-speed digital motor with a maximum speed of 200,000 RPM and the world's first active hair-cutting technology [3][5] Group 2: Major Appliance Transformation - The traditional major appliance sector is undergoing two core shifts: premiumization and scenario-based solutions, with consumers seeking high-end experiences that integrate with home aesthetics [5] - The company has leveraged its expertise in bionic robotic arms and smart sensing to expand its capabilities from cleaning appliances to major appliances [5] - The introduction of the X-Wind air conditioner features dual bionic arms for flexible airflow and personalized comfort, addressing traditional air conditioning issues [5] Group 3: Kitchen and Laundry Innovations - The company has launched differentiated kitchen products, including the DS50 air fryer and AF60 multi-functional air fryer, utilizing innovative cooking technologies [6] - In the laundry sector, the washing machine can identify fabric types and automatically adjust washing programs, while the water purifier integrates heating, purification, and ice-making functions [6] - The focus on health and personalization in product development aims to enhance user comfort and well-being through AI and sensor integration [6] Group 4: R&D and Manufacturing Expansion - As of June 30, 2025, 60% of the company's workforce is dedicated to R&D, with annual R&D expenses accounting for no less than 7% of revenue [8] - The company is expanding its manufacturing footprint with a new smart manufacturing base in Nanjing, involving a total investment of 4 billion yuan and an expected annual production capacity of nearly 5 million units [8]