青海民航优化服务供给释放旅客消费潜能

Core Insights - Qinghai Airport Company is implementing the national strategy to expand domestic demand, focusing on the theme of "Civil Aviation Service Boosting Consumption Year" for 2025, optimizing services and enriching aviation product offerings to stimulate the aviation market and unleash consumer potential [1] Group 1: Route Expansion and International Market Growth - By 2025, Qinghai Airport's route network has significantly expanded, achieving a total of 138 routes connecting to 63 cities domestically and internationally [1] - The international and regional aviation market has seen breakthroughs, with the launch of a direct flight from Xining to Bangkok and increased flight frequency to Hong Kong, resulting in a cumulative transportation of 19,500 international and regional passengers by October, a year-on-year increase of 57%, with over 70% being inbound travelers [1] Group 2: Marketing and Consumer Engagement - The company has launched an "Aviation + Self-Driving" circular product in collaboration with the Qinghai Travel Alliance, offering car rental discounts and ticket coupons to enhance consumer engagement [2] - Cultural display areas have been established in the Xining Airport terminal to showcase Qinghai's unique natural scenery and ethnic culture, transforming the terminal into a "cultural living room" for the city, with local brand representation increasing to 60% [2] Group 3: Community Outreach and Promotions - Qinghai Airport Company has initiated campus outreach programs to promote special ticket offers and distribute cash vouchers and cultural gifts, with 4,000 tickets to four major scenic spots issued since September 20 [4] - The company is leveraging social media platforms like Douyin and Kuaishou for promotional activities, aiming to reach over one million travelers through campaigns such as "Off-Peak Travel in Northwest" [4]