成都新都区启动新春跨年促消费活动，多重福利激活岁末经济

Core Insights - The "New Spring Shopping Festival" in Chengdu's Xindu District, themed "Trendy Play New City, Exciting Shopping in Xiangcheng," commenced on December 19, 2026, and will run until January 2, 2026, integrating traditional culture with modern consumer experiences [1][3] Group 1: Event Overview - The event features various activities such as a village candy fair, automobile expo, and music performances, aiming to create a vibrant shopping atmosphere for citizens and tourists [1][3] - The launch ceremony emphasized a "folk + fashion" theme, showcasing traditional performances like the "Chinese Battle Dance" and local delicacies from established brands [3] Group 2: Promotional Strategies - Numerous businesses from sectors including automotive, real estate, retail, dining, and cultural creativity are participating, offering substantial discounts and incentives to stimulate consumer spending [3][5] - Specific promotions include large subsidies for home and car purchases, appliance trade-ins, and dining discounts, designed to directly benefit consumers and boost market enthusiasm [3][5] Group 3: Upcoming Activities - Following the New Year and Spring Festival, Xindu District plans to host a series of promotional activities, including the "Quality Products New City" event from December 31 to January 2, and the "Village Candy Fair" from January 24 to February 11 [7]