双试点“加冕”！南京三重“魔法”解锁消费升级新次元

Core Insights - Nanjing has been recognized as a "New Consumption Pilot City" and an "International Consumption Environment Construction Pilot City" due to its strong consumer vitality and innovative capabilities [1][3] Policy and Economic Development - Nanjing's government has implemented policies to support consumption upgrades, including the "Three-Year Action Plan for Creating an International Consumption Center City" initiated in 2021, and measures to promote the first-store economy [3][4] - The city has allocated over 10 million yuan in support funds and has hosted annual conferences to foster the development of first stores, resulting in the introduction of approximately 1,500 first stores with a monthly growth rate exceeding 50% [3][4] High-End Consumption Landscape - Nanjing has attracted over 95% of international first-tier brands, including the world's first stores for LV and Valentino, and has seen significant sales growth in high-end retail spaces like Deji Plaza, which reported sales exceeding 24.5 billion yuan [4][6] - Local brands are also thriving, supported by government policies, creating a dual consumption landscape of international brands and local innovations [4][6] Innovative Consumption Scenarios - The city integrates urban renewal with commercial development, creating diverse consumption spaces that appeal to both international and local consumers [6][7] - New business districts are designed to attract younger consumers with trendy offerings such as esports, themed camping, and immersive experiences, while historical areas are revitalized to enhance cultural consumption [6][7] International Consumer Environment - Nanjing is enhancing its international consumer environment by improving customs services and expanding tax refund points to 155 locations, facilitating a smoother experience for inbound travelers [9][12] - The city has also implemented international payment solutions and multilingual services to cater to foreign consumers, positioning itself as a top destination for international spending in China [12][9] Conclusion - Nanjing is making comprehensive efforts to unlock the potential of consumption upgrades, combining policy support, market dynamics, innovative scenarios, and enhanced services to establish itself as a leading international consumption center [12]