封关首日,海南酒市“慢热”?
Sou Hu Cai Jing·2025-12-19 11:43

Core Viewpoint - The liquor market in Hainan has not shown significant reactions to the recent closure of the island, primarily due to unchanged tax rates on alcoholic beverages [2][3][4]. Group 1: Market Response - Despite widespread attention on the closure, local liquor market activity remains subdued, with many distributors noting minimal impact from the new policies [2][3]. - The tax rate for liquor has not changed, which is a key reason for the slow market response [3][4]. - The first day of the closure saw strong sales in other imported products like electronics and cosmetics, but the liquor sector remained quiet [3][4]. Group 2: Future Outlook - Industry experts believe that as the self-trade port policies are refined, the liquor market will gradually warm up [3][5]. - The self-trade port is expected to attract large enterprises and high-end talent, which could significantly benefit the liquor industry in the long run [5][9]. - The liquor market in Hainan, although currently valued at 60-70 billion yuan (approximately one-tenth of markets in Henan and Shandong), is seen as a potential hub for the export of Chinese liquor [9][10]. Group 3: Industry Developments - Numerous liquor companies, including major brands like Moutai and Fenjiu, have established operations in Hainan, indicating a strategic focus on the region [7][8]. - The number of liquor-related enterprises in Hainan has been increasing, with 567 production-related companies and 3,209 wholesale businesses reported [8]. - The AIIC Wine Industry Innovation and Investment Conference has been successfully held in Hainan, facilitating connections between the liquor industry and capital investment [9].