Core Insights - Kuaishou's e-commerce ecosystem is significantly bolstered by the "Product Card Flow Plan," which has led to over 32% of the GMV from the general merchandise shelf during Q3 2025, enhancing brand visibility and sales growth [1][3] - The collaboration between content and merchandise has allowed brands like Blue Moon and Han Shu to effectively convert live streaming and short video engagement into sustained sales, particularly during the year-end shopping festival [1][3] E-commerce Performance - During the year-end shopping festival from December 3 to 16, Han Shu's exposure through the Product Card Flow Plan exceeded 3.8 million, with a 75% increase in GMV for their stores, and some products saw GMV doubling [3][10] - Blue Moon's GMV in the general merchandise shelf surpassed 10 million yuan in 2025, benefiting from the synergy of content and merchandise [3][10] Product Card Flow Plan - The Product Card Flow Plan incentivizes brands that can effectively utilize both content sales and merchandise operations, allowing for targeted traffic recommendations based on user interest generated from content [3][4] - Brands must meet specific criteria to qualify for the flow of traffic, including having a distribution permission and maintaining a minimum product rating [4] Brand Strategies - Blue Moon has focused on live streaming and collaborations with influencers to maintain a high level of exposure, averaging over 16 hours of daily live broadcasts [5][6] - Han Shu has adopted a strategy of keeping popular products consistently available and enhancing product listings to improve click-through and conversion rates [10][11] Future Plans - Both Blue Moon and Han Shu aim to deepen their collaboration with Kuaishou, leveraging the Product Card Flow Plan to explore new growth opportunities and enhance their operational strategies [13]